Winter Member Drive wrap-up!
Wowza!! What a great drive!
We decided to be a bit experimental and try a drive without monetary goals, just appealing to new and rejoining members to help beef up the membership numbers. We started out with a conservative goal of 200 members, and started out the month-long drive with short messaging here and there on-air.
As the month went on, and that number was looking very far away, the hosts started hand-off appeal breaks between each shift, to talk about how important joining is for the station’s long-term health.
Then the last two days of February. we held a more traditional Drive, albeit with shortened hours, without membership minimum amounts, and no hourly financial goals. Challengers were happy to put up a whopping $22,750 to match pledges as another incentive. Volunteers came in and manned the phones, happily chatting with all the new members calling in. It was such a positive experience!
The numbers:
month long new/rejoin goal: 200
number reached: 344
Challenge dollars: $22,750 (~$11,000 each drive day)
funds raised: $52,101.42 (this does not include challenge dollars!)
Thank you each and every one of you who made this a truly amazing drive!
